MAXCARE KERATIN TREATMENT

The Science Behind MaxCare Keratin Treatment

Frizz, curl and chronic “unmanageability” are direct and immediate symptoms of keratin-deficient and damaged cuticles within the hair shaft. Over time, the hair loses its natural protein structure due to environmental stressors, heat styling and chemical processing, resulting in porous, weak and humidity-sensitive strands. MaxCare Keratin Treatment is designed to target the damage and restore the hair to its natural state.

Its Hydrolyzed Keratin and Hydrolyzed Collagen complex which penetrate deeply into the cortex, rebuild the internal matrix of the protein structure of the hair, and restore its elasticity. The cuticle is at the same time sealed and reinforced – providing structural smoothness, frizz-free up to long-term environmental protection – beyond the salon chair.

Why MaxCare Keratin Treatment Stands Apart in Professional Keratin Care

MaxCare is formulated to meet the rigorous standards of professional salon environments and advanced home users alike:

Eliminates Frizz & Curl — Protein and Collagen complex restructures the hair shaft to close the cuticle at its root to prevent frizz and curl.
Advanced Straightening & Smoothening — Measures curl and volume reduction after just one professional application.
3–5 Month Performance — Sustained protein bonding ensures long-lasting smoothness through multiple wash cycles.
Environmental Protection — Creates a bio-protective barrier when exposed to pollution and UV radiation after treatment.
Strengthens & Restores — Multi-protein formula is designed to work on structurally compromised dry and chemically damaged hair from the inside, working its way to the surface.
Safe for Chemically Treated Hair — Professionally tested and safe for colour treated, relaxed and sensitised hair.
Italian Formulation — Made with European hair science expertise for the highest quality and professional consistency.
Cruelty-Free – Not tested on animals. Made 100% from plant-based matter.

Key Ingredients & Their Clinical Role

Ingredient	Clinical Benefit
Hydrolyzed Keratin	Penetrates the cortex to rebuild the internal protein matrix and restore tensile strength
Hydrolyzed Collagen	Reinforces inter-fibre bonding, improves elasticity, and reduces mechanical breakage
Arcania Spinosa Kernel Oil (Argan Oil)	Rich in essential fatty acids; deeply nourishes the cortex, restores lipid balance, and imparts lasting shine
Macadamia Ternifolia Seed Oil	Mimics the hair’s natural sebum for intense moisture retention and frizz suppression
Hydrolyzed Soy Protein	Strengthens the outer cuticle and improves resistance to thermal and chemical damage
Hydrolyzed Corn Protein	Enhances surface smoothness and forms a protective film over the hair shaft
Hydrolyzed Wheat Protein	Fills micro-gaps in the cuticle to reduce porosity and improve moisture equilibrium
Amodimethicone	Targeted silicone conditioning agent that deposits on damaged areas for optimum smoothness
Hydroxyethyl Cellulose	Film-forming agent that seals the cuticle and locks in active ingredients post-treatment
Glyoxal	Crosslinking agent that bonds keratin proteins to the hair shaft for extended durability

Full Ingredient List: Aqua, Cetearyl Alcohol, PEG-20 Stearate, Amodimethicone, Hydrolyzed Collagen, Glyoxal, Cetrimonium Chloride (Conditioning Agent), Hydrolyzed Keratin, Trideceth-12, Macadamia Ternifolia Seed Oil, Hydroxyethyl Cellulose, Arcania Spinosa Kernel Oil, Hexyl Cinnamal, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Caramel.

Clinically Measured Results

Parameter	Measured Outcome
Frizz & Curl Elimination	Significant reduction after a single professional application
Smoothness Duration	3–5 months with proper post-treatment maintenance
Structural Repair	Measurable improvement in tensile strength and breakage resistance
Cuticle Sealing	Visibly sealed and smoothened surface post flat iron sealing
Environmental Protection	Active UV and pollution defence maintained post-treatment

Who Is MaxCare Keratin Treatment Designed For?

MaxCare is designed to target:

Salon professionals requiring a consistent, high-performance keratin treatment for diverse client hair types
Frizzed, dry, damaged or permanently out-of-control hair.
Chemically treated, colour processed or heat damaged hair
People who want to get a professional-looking effect at home with a smoothing effect that lasts for a while.
Exposed hair with continuous UV exposure, humidity and urban pollution

Professional Application Protocol — Step-by-Step

Step 1 — Clarify & Prepare Wash hair twice with Kera Fine MaxCare Clarifying Shampoo to eliminate product build-up and open the cuticle for maximum keratin absorption.

Step 2 — Section & Apply: Shake the bottle well. Decant the appropriate quantity into a bowl. Using a professional application brush, apply MaxCare Keratin Treatment in ½ inch sections, combing through each section until hair is completely saturated.

Protective gloves are to be used during the entire application process.

Step 3 — Cover & Process: Place hair in a cap and let the solution absorb depending on the condition of the hair.

Chemically treated or damaged: 30 minutes, followed by blow drying to 100% dryness.
Very resistant or coarse hair: 50 minutes and then blow dry until completely dry

Step 4 — Flat Iron to Seal: Using a heat-resistant comb, section hair into exact parts. Take a 230°C professional flat iron and pass it through the hair roots to the ends, 5-7 times in each section, to give the keratin into the hair and to lock it in the hair shaft permanently. For chemically treated or damaged hair, lower to 180°C.

Step 5 — Post-Treatment Wash After 72 hours, only use the sodium chloride-free Kera Fine MaxCare Keratin Shampoo and Conditioner to maintain the treatment and enhance the results.

Professional Aftercare Recommendations for Keratin Treatment

Sodium Chloride-Free Maintenance: To preserve the treatment bond and to extend the longevity, only use Kera Fine MaxCare Keratin Shampoo and Conditioner which is sodium chloride free and can help protect the treatment bond.
72 Hour Wash Restriction: Avoid washing, tying, clipping or pinning hair for at least 72 hours after application to ensure full keratin bonding.
Microfibre Drying — Use a micro fibre towel to minimised friction and reduce the disruption of cuticles during drying.
Serum Application — Between wash cycles, apply a professional keratin serum to help maintain shine and frizz control.
Minimise Aquatic Exposure — Avoid salt water and chlorinated water to avoid premature protein leaching.

Available Sizes

Size	Recommended Application
250 ml	Home use / Single professional salon application
1000 ml	Salon professionals / High-frequency use / Optimal value

Frequently Asked Questions

Q: How long do MaxCare Keratin Treatment results last?

The results of MaxCare Keratin Treatment last for 6 weeks depending on the type of hair, hair porosity, frequency of washing, post-treatment products, and type of treatment product.

Q: Can MaxCare be used at home?

Yes. MaxCare is designed to deliver professional-grade results at home when the step-by-step application protocol is followed accurately.

Q: Is it safe for colour-treated or chemically processed hair?

Yes. MaxCare is formulated and tested to be safe for colour-treated, relaxed and chemically processed hair. It is suggested to use a less hot flat iron temperature of 180°C.

Safety & Storage Guidelines

Do not contact eyes. Rinse right away with clean water if contact occurs.
If any adverse skin or scalp reaction occurs, discontinue use immediately and consult a medical professional if the condition persists.
Not tested on animals. Free from animal-derived ingredients.
Keep out of direct sunlight and store in a cool, dry location.
Keep away from children.

One Professional Treatment. Months of Clinical Results.

Kera Fine MaxCare Keratin Treatment is a precision hair science solution — not simply a cosmetic product. Remove frizz, re-establish structure and provide salon quality smoothness for long-lasting performance, with an Italian-formulated, protein-enriched formula that delivers the performance and lasting results.