KERA FINE MAXCARE CLARIFYING SHAMPOO

Advanced Cleansing Formula for Hair That Performs Better

The majority of shampoos do a surface clean up. MaxCare Clarifying Shampoo goes further. Hard water, heat styling, chemical treatments and pollution in the environment traps invisible layers of damage on the hair: mineral crystallisation, silicone film, oxidised sebum and polymerized styling agents, which no normal shampoo can remove. If left untreated, these layers:

• Stiffen (rigidise) the hair shaft, and inhibit natural motion.
• Produce a reflective barrier which reduces reflection from the inside.
• Keep keratin, moisture and colour molecules from forming a bond with the cortex
• Accelerate chemical changes in color treated and relaxed hair.

MaxCare Advanced Purification Solution – Deep Residue Removal & Hair Protection

Stage 1 — Firmed Foaming Complex

The proprietary foaming system developed by MaxCare has been designed to create a dense, micro-rich lather which surrounds each strand of hair individually. This complex emulsifies and removes deeply embedded residue from the cuticle without harming the structure or moisture lipid layer of the hair, unlike traditional surfactants which only skim the surface.

Stage 2 — Timed pH Elevation Technology

After cleansing, the pH of the hair is carefully raised at a fixed pace by MaxCare’s intelligent timed elevation system. This is not aggressive alkaline stripping, it is a finely calibrated biochemical response that makes the cuticles more receptive to the treatments that follow it — in this case, Kera Fine Max Care Keratin Treatment work deeper, bond more effectively and produce visibly better results.

Stage 3 — Conditioning Lipid Preservation

Despite its strengthening and purifying effect is formulated with the aim of maintaining the necessary lipid balance of the hair. Together, Jojoba Oil and Glyceryl Mono Cocoate provide a combined action that immediately replenishes the surface with moisture, making hair soft, manageable and shiny, never stripped, never brittle.

Professional Clarifying Shampoo with Clinical Precision

With MaxCare, precision results are achieved on all hair profiles:

• Chemically Processed Hair is specifically validated to be safe for colour treated, keratin treated, relaxed and chemically processed hair. MaxCare is a clean without causing any colour oxidation or bond disruption, so it lasts the duration of the treatment and provides a deep reset.
• Hard Water & Mineral Buildup MaxCare’s advanced surfactant matrix actively chelates and dissolves calcium and magnesium mineral deposits on the invisible hair, skin and fiberglass that cause chronic dullness, brittleness and loss of elasticity in hard water-exposed hair.
• For tightly packed cuticles, MaxCare’s timed pH elevation delivers the right level of lift to temporarily open the cuticle and allow moisture treatments, serums and keratin to penetrate for a more effective treatment.
• Controlling excess sebum production with Coco Betaine cleansing system: the seborrhea-control system is activated by coco betaine, which regulates excess oil production and does not affect the scalp microbiome, leaving the scalp balanced, fresh and breathable.
• Curly & High-Density Textured Hair MaxCare Deep Cleanses without Compromising on the curl integrity, pattern definition or natural hair texture, thanks to the conditioning co-agents Guar Gum and Dimethicone. Fully defined and clean hair comes out ready to go.

How MaxCare’s Precision Formula Transforms Hair from Root to Tip

Each ingredient in MaxCare’s formulation has been selected for a specific biochemical function.

• Aqua — Ultra purified water base which guarantees the perfect solubility and even application of all active ingredients along the hair shaft.
• Hydroxyethylcellulose — This is a high molecular weight cellulose polymer that produces the optimum viscosity profile; rich, luxurious and perfectly spreadable during application and a light, protective film over the cuticle.
• Guar Gum – It is a naturally derived galactomannan that forms a hydrophilic layer on the hair fibre, significantly lowering friction, static and post-wash tangling.
• Jojoba Oil – Jojoba Oil, like sebum, the natural oil produced by the scalp, is botanically identical in its molecular structure, thus effectively binding to the hair’s lipid layer, hydrating without occlusion and nourishing without weight.
• Cyclo-Dimethicone — Volatile, low viscosity silicone which provides instant slip and detangling during rinse stage, without leaving any residue on the hair shaft.
• Dimethicone — A high-performance linear silicone which forms a precision-thin layer on the surface of the cuticle, and seals the hair from humidity, heat and mechanical friction, while at the same time increasing the reflective shine.
• Glyceryl Mono Cocoate — A monoglyceride emollient derived from coconut oil which strengthens the natural moisture barrier of the hair after shampooing, giving it a silken softness and enhancing the post-wash sensory experience.
• Coco Betaine: An Amphoteric Surfactant from the Coconut Fatty Acids which is known for an outstanding mildness and cleaning power. Precisely removes oil, buildup and impurities while maintaining the integrity of scalp pH.
• Glycol Stearate — A wax ester that adds richness to the formula, enhancing lather and producing a creamy, opulent feel and smooth, shiny finish to the hair.
• Glycol Distearate — Creates MaxCare’s distinctive pearlescent luminosity — a signature of premium, professional-grade formulation — while enhancing post-wash hair radiance.
• Cocamide MEA — Fatty Acid Amide which increases foam density and stability to ensure the cleansing complex performs from root to tip during application.
• Fragrance: Crafted with precision, MaxCare’s signature fragrance delivers a clean, premium sensory experience with every use.

Salon-Grade MaxCare Cleansing System — Professional Usage Method

For professional results, follow the MaxCare protocol precisely:

• Soak hair well with warm water to open the cuticle and prepare the hair shaft for deep cleaning.
• Divide the ends of your hair into smaller sections and apply MaxCare Clarifying Shampoo to each one.
• Divide your hair into small sections and apply MaxCare Clarifying Shampoo to each section starting at the ends.
• Massage in circular movements using pressure of fingers, deeply into the scalp, activating foaming complex, 3.
• Lather into mid length and ends, making sure to cover the hair shaft completely.
• Give 1-2 minutes of contact time for the timed pH elevation to occur
• Rinse well with warm water.
• Repeat if hair is heavily processed or has significant mineral or product buildup

Recommended Frequency:

Hair that is prone to oily, buildup or exposed to hard water would benefit from this weekly treatment.

Normal to dry or chemically treated hair should be done every 10–14 days.

Salon Protocol: MaxCare is intended to be used as an initial step prior to any Kera Fine MaxCare Keratin Treatment application. This is a step not to be missed, as the effectiveness of treatment relies on it.

Safe For

• Colour-Treated Hair
• Keratin-Treated Hair
• Chemically Treated Hair Relaxed Hair
• All Hair Types & Textures

Trusted by professional salon partners across India

• Made according to the highest international standards of the profession—Italian formulation
• Not tested on animals
• Made with vegetable fats and oils
• Industry endorsed brand by top salon professionals in India

Storage & Safety

Keep out of direct sunlight and out of humidity. Do not get in eye contact. If adverse reactions occur, stop using the product and see a doctor if they continue.

Frequently Asked Questions

Q1. How is Max Care Clarifying Shampoo different from a regular shampoo?

Normal shampoos will remove dirt from the surface. MaxCare’s firmed foaming complex and timed pH elevation technology act at the cuticle level, eliminating mineral deposits, chemical residues and deep impurities that are impossible to remove with regular shampoos.

Q2. Is it safe to use on colour-treated or relaxed hair?

Yes. MaxCare is particularly clinically proven to be safe for colour-treated, keratin-treated, chemically treated and relaxed hair. It is good for precision cleansing, as it will clean without causing colour oxidation or breaking chemical bonds.

Q3. Why is a clarifying shampoo important prior to keratin treatment?

A clarifying shampoo will clean the invisible film of residue and mineral deposits on the hair cuticle. If it isn’t done, the keratin molecules can’t get into the cortex completely, which will lessen the effectiveness and durability of the treatment.

Q4. Will it dry out or damage my hair?

No. MaxCare’s Lipid Preservation System, with its ingredients Jojoba Oil and Glyceryl Mono Cocoate, replenishes surface moisture as soon as it is cleaned and leaves hair soft, manageable and shiny, never stripped and brittle.